What Is GTIN For Your E-Commerce Products? How does it work?
Online sellers are now required to add a product identifier to their listings to e-commerce in the online marketplace. These are usually a brand, Manufacturer Part Number (MPN); It appears in the form of an EAN (European Product Number) or UPC (Universal Product Code). This is a relatively new requirement for online sellers.
The unique identification of your products is important to help your supply chain run smoothly in your e-commerce business.
In this blog, we will examine the difference between a GTIN and a UPC (barcode), what a GTIN consists of, and how to purchase them. Additionally, I will explain how FNSKU data structures are linked to a barcode.
GTIN Introduction: What is a Barcode?
A barcode is the image you'll recognize from most products you see every day. The pattern of light and dark areas is a form of data carrier that allows a machine to read a number that automatically identifies the product.
A barcode is a graphical representation of alpha, numeric, or alphanumeric data represented by a series of bars and spaces. There are different types of barcodes and these styles are called symbology. Each of these has different functions and uses and can be used for postal barcodes, pharmaceutical barcodes, UPC and EAN barcodes, warehouse management, etc. includes.
A barcode usually has five components:
- Quiet Zone
- Starting Character
- Data Characters (with an Optional Control Character)
- Stop Character
- Additional Quiet Zone
The original barcode source, GS1, created the confusion between UPC (Universal Product Codes) and EAN (European Product Numbers, also called International Article Numbers). The UPC-A barcode was the original format for product barcodes. Country codes were added as demand began to increase in Europe, Asia and Australia. The US and Canada received zero country codes, which were not printed below the barcode and were not entered into US and Canadian inventory and point-of-sale databases.
The only major difference is that the bottom numbers (human readable numbers) are placed as a backup only when the barcode is not scanned properly and the information needs to be manually entered into the point of sale system.
There is no difference between barcodes for retail stores and barcodes created for online retailers like Amazon or Google Merchant.
The purpose of the barcode is to provide a description that allows the item to be tracked automatically.
You will need a barcode for each product or product variant you sell.
If you're selling a product available in a variety of styles, sizes, and colors, you'll need one barcode for each variation. Each of these items is a SKU (Stock Keeping Unit). Because each SKU is tracked individually, each item needs its own barcode for tracking.
How Does the GTIN Work?
The manufacturer/distributor takes GTINs (UPC/EAN barcodes) and assigns them to their products. The UPC or EAN barcode graphic is attached to the products.
Retailers use GTINs (Global Business Identification Numbers) to simplify and automate the inventory management process. GTIN is number, UPC or EAN is type of barcode graphic with GTIN encoded in it.
UPC and GTIN are part of the same global numbering system. GTIN numbers also include EAN codes. When referenced to GTIN numbers, this may include UPC codes, EAN codes, JAN codes and ISBN codes.
There is nothing embedded in a UPC or EAN barcode other than the numbers below the barcode. When the retailer enters information about the products into the database, the numbers are associated with the product. When a barcode scanner scans the barcode, it converts the bars back into numbers and looks for the item associated with it.
There are several ways to communicate this information to retailers, your retailer will let you know how they want the information. Sometimes they'll want a printed sheet with a list of your items, sometimes they'll want an Excel spreadsheet they can upload to their database. It all depends on the number of items and the level of their technical requirements.
The information you provide is entered into the computer that connects all POS systems (electronic cash registers). All of this is done at the store level because there is no accurate and complete product database and could potentially carry billions of products, if any. This is too much data for local stores to access, so all stores only care about their inventory.
Your products are delivered to the retailer and once inventoried and can now be purchased.
Next Generation Barcode: QR Code (Quick Reaction)
The QR Code (Quick Response Code) was first created in 1994 in Japan for the automotive industry.
QR codes are two-dimensional (2D) barcodes, also known as matrix codes. The term “QR Code” is actually a trademark for a certain type of two-dimensional matrix code, but its use is so widespread that “QR Code” has become the de facto face of the two-dimensional barcode. Also known as QR code.
QR codes are machine-readable, optical tags that store information about a product. Unlike standard 1D barcodes, QR codes can store information in two directions (horizontal and vertical), while 1D barcodes can store information in only one direction - horizontally. This allows them to hold much more information: a 1-dimensional barcode can typically store around 20 to 25 characters. A QR code, on the other hand, can store up to 2,509 numeric characters or 1,520 alphanumeric characters and can store information such as:
- E-Mail Addresses
- Names
- Product Details
- Website URLs
- Dates (like Calendar Appointments)
- SMS Messages
- Geolocation Data
- Plain Text
JavaScript Ways to Make Your Website SEO Friendly
Now that we've discussed the differences between indexing and crawling and the impact of JavaScript on SEO, we'll now cover best practices for JavaScript SEO.
5 Second Timeout
Although Google is not officially stated, it is known that Google should not wait more than 5 seconds. Therefore, any content (about 5 seconds) in the upload event can be indexed.
Indexable URLs
Pages require indexable URLs with server-side support for each landing page. This includes every category, subcategory, and product page.
Using Your Browser's "Review" Feature
Once the rendered HTML is available and meets the level of a traditional landing page that Google expects, many of the influencing factors will resolve on their own.
To review rendered HTML and general JavaScript elements, Google Chrome's “Inspect Element” can be used to help discover more information about the web page that is hidden from users' view. To discover hidden JavaScript files, such as user behavior when interacting with a web page, you can obtain this information from the "Resources" tab of the "Review Item".
If you can't see all of your content in the review element, chances are you're using JavaScript, known as client-side rendering, to render in-browser.
URL Inspection Tool in GSC
The URL inspection tool allows you to analyze a specific URL on your website to understand the exact status of how Google viewed it. The URL inspection tool provides more information than Google's index, such as crawling, indexing, and structured data errors causing problems.
Increase Page Loading Speed
Google stated that page speed is one of the signals used by its complex algorithms to rank pages, and a faster page speed allows search engine bots to increase the number of pages a site helps in overall indexing. In terms of JavaScript, making the web page more interactive and dynamic for users can incur some costs related to page speed. To mitigate this, it may be advisable to use late loading for certain components that are not entirely necessary, usually at the top of the screen.
Be Persistent in Your On-Page SEO Efforts
All the on-page SEO rules that go into optimizing your page to help them rank in search engines still apply. Optimize your title tags, meta descriptions, alt attributes on images, and meta robot tags. Unique and descriptive titles and meta descriptions help users and search engines easily identify the content. Pay attention to search intent and strategic placement of semantically relevant keywords.
It's also good to have an SEO friendly URL structure. In a few cases, websites implement a pushState change to the URL, confusing Google trying to find the standard one. Be sure to check the URLs for such issues.
Make Sure Your JavaScript Appears in the DOM Tree
JavaScript rendering works when a page's DOM is sufficiently loaded. The DOM, or Document Object Model, represents the structure of the page content and the relationship of each element to the other. You can find it in the "Review Element" in the browser's page code. The DOM is the basis of the dynamically created page.
If your content is visible in the DOM, your content is most likely parsed by Google. Checking the DOM will help you determine if your pages are being accessed by search engine bots.
Avoid Blocking Search Engines from Accessing JS Content
To avoid the problem of Google not being able to find the JavaScript content, a few webmasters use a process called "Obfuscation" that presents the JS content to users but hides it from browsers. However, this method is considered a violation of Google's Webmaster Guidelines and you may be penalized for it. Instead, try to identify key issues and make JS content accessible to search engines.
Use Relevant HTTP Status Codes
Google's crawlers to identify problems when crawling a page HTTP status codes uses. Therefore, you should use a meaningful status code to notify bots that a page should not be crawled or indexed. For example, you could use HTTP status 301 to tell bots that a page has moved to a new URL and let Google update its index accordingly.
Fix Duplicate Content
When JavaScript is used for websites, there can be different URLs for the same content. When you find such pages, make sure you choose the original/preferred URL you want indexed and to avoid confusing search engines canonical tags Make sure you set it.
Fix Late Uploaded Content and Images
Site speed is very important for SEO. Late loading is one such user experience best practice that delays the loading of non-critical or non-visible content, thereby reducing the first page load time. But in addition to making pages load faster, you need to make your content accessible to search engine crawlers. These browsers won't run your JavaScript, negatively impacting your SEO.
What's more, image searches are also an additional source of organic traffic. So if you have images that load late, search engines won't select them.
JavaScript Delay and Asynchronous
JavaScript are placed between the codes and the codes are run from top to bottom. If your JavaScript script has a lot of code, it will take longer for your website to load. But by deferring some trivial steps, you can prevent JS from parsing them and increase your site speed.
async/await command: async / await commands are available in all programming languages. The async command gives a function or method the ability to operate asynchronously, that is, independent of the home directory stream. Since async functions do not follow the code sequence, they can run parallel to the stream. At this stage, you can wait the method with the await command. Async and await are a newer modern way than threading to write asynchronous code, also called asynchronous.
defer Command: The Defer tag opens the JavaScript files last on the page. This command provides an increase in the working speed of the page.
preload command: With the preload command, you can ensure that the images you upload to your site are displayed later than other content. This is also a way to increase site speed.
Mistakes to Avoid in SEO for JavaScript
If you're using JavaScript on your website, Google can now render elements pretty well after the load event and finally read and index the snapshot like a traditional HTML site.
Most problems with JavaScript and SEO are due to incorrect implementation. Therefore, many common SEO best practices can also be used for JavaScript SEO. These are a few of the most common mistakes that can occur:
1. Indexable URLs: Every website requires unique and distinctive URLs for sites to be fully indexed. However, a pushState does not create a URL as it is created with JavaScript. Therefore, your JavaScript site also requires its own web document, which can return a 200 OK status code as a server response to a client or bot query. Every product served with JS (or every category of your website made with JS) must therefore be equipped with a server-side URL in order for your site to be indexed.
2. PushState Errors: JavaScript URLs can be changed with the PushState method. Therefore, you must make absolutely sure that the original URL is transferred with server-side support. Otherwise, you run the risk of duplicate content.
3. Missing Metadata: With the use of JavaScript, many webmasters or SEOs forget the basics and do not pass metadata to the bot. However, the same SEO standards apply to JavaScript content as for HTML sites. Therefore, be sure to use the title and meta description of the alt tags for images.
4. href and img: Googlebot needs links to follow so it can find more sites. So you should also provide links with href or src attributes in your JS documents.
5. Create Unified Versions: The preDOM and postDOM versions are created by the creation of JavaScript. If possible, ensure that no conflicts are entered and that, for example, canonical tags or paginations can be interpreted correctly. This way you avoid hiding.
6. Create Access For All Bots: Not all bots can handle JavaScript like Googlebot. That's why it's recommended to embed titles, meta information, and social tags in the HTML code.
7. Do Not Disable JS Via robots.txt: Make sure your JavaScript can also be crawled by Googlebot. For this, directories should not be excluded in the robots.txt file.
8. Use a Valid Sitemap: You should always keep the "lastmod" attribute updated in your XML sitemap to show Google possible changes in JavaScript content.
What JavaScript Powered Websites Should Consider About SEO
Unfortunately, many JavaScripts prepared without SEO considerations can have a serious negative impact on the overall performance of the website. I've outlined the key SEO considerations when getting started with auditing a JavaScript powered website/landing page.
SEO Tips for JavaScript-Powered Websites
Internal Link
Because internal linking is one of the top priorities of webmasters, regular link tags should be used within HTML or DOM to allow users to navigate from web page to page throughout the site, as opposed to leveraging JavaScript functions such as JavaScript onclick events. Internal linking is considered a strong signal to search engines regarding the exact website architecture and the overall importance of the pages.
Content Accessibility
For content to be clear to both the user and search engine bots, the content must be indexable within the upload event, require an indexable URL, and use SEO best practices for HTML to render JavaScript sites. Not only that, but every piece of content on a website should be unique from the website itself and other sources on the internet, as it aligns with basic SEO practices.
Availability
It has been reported that search engines implement headless crawling, a type of software that can access web pages but not show the user, and relay the content of the web page to another program running on the backend. A headless browser helps render the DOM to better understand the user's experience and content states on the page.
However, it is important to understand how JavaScript is run and how it interacts with search engine bots, otherwise it will yield huge organic results.
rendering
JavaScript can affect the overall rendering of a web page. So if something is blocking rendering, it can delay the page loading. As a general rule of thumb, Google recommends completely removing or at least deferring any JavaScript that prevents the top of the content layer from loading on a website.
Top of the fold refers to the portion of the web page that appears when the page first loads. The next section of the page is called the "bottom of the screen" that requires scrolling.
Single Page Application Considerations
A single page application (SPA) is a web application / website that is primarily designed and built to run efficiently on the web. Unlike loading an entire page from the server, these pages are dynamically rewritten and loaded with the parts you need.
The SPA approach provides a fast load time, uses less bandwidth, and makes the application behave more like a desktop application, giving the user a pleasant experience. It should be noted that there are many different SPA framework options available depending on the usage of the application. Among them; React.js, Angular.js, Backbone.js, Preact, Next.js etc. can be counted.
There can be many hurdles when Google tries to crawl and index content in the SPA. So, if you are using SPA, it is recommended to test multiple times using the "Fetch" command to understand what Google is getting.
JavaScript SEO Tools: Check Your JavaScript
With JavaScript's endless capabilities, a number of helpful tools are available to evaluate and fix problems with JavaScript code. Here are a few that you will find useful as an SEO:
URL Inspection Tool
The “URL Inspection Tool” in the “Google Search Console” displays information about whether Google has crawled/indexed a page, whether any errors have occurred and why.
DeepCrawl
DeepCrawl can be used to crawl and render JavaScript on all the different pages of a website in the same pattern that Google would. This smart tool allows you to effectively test and monitor rendering on a massive scale, and in turn help you understand if JavaScript can be crawled and indexed by search engine bots.
Mobile-Friendly Test
Google's mobile-friendliness tester provides information on how easy/difficult it is for a visitor to navigate your website on a mobile device.
Page Speed Information
Google's page speed analyzer (PSI) effectively details the performance of mobile and desktop devices. In addition, this tool provides suggestions on how this can be improved.
Site: Command
Site: Command is one of the most direct tools to help you see if Google is indexing your content correctly. To do this you can complete the command in Google – site: [your website URL] “text content or query”
Difference Controller
Diffchecker is a unique tool that allows you to compare two types of text files and review the differences between both. This is particularly useful for performing analysis of the original source code of web pages against the rendered code. This tool offers comprehensive comparisons of how content has changed since it was created.
Chrome Development Tools
Chrome DevTools are a set of tools that experienced web developers can add directly to Google's Chrome browser. Chrome DevTools can help you edit and make quick style changes without the need to use a text editor.
What is JavaScript SEO?
What is JavaScript?
The computer programming language JavaScript should not be confused with another language, Java. JavaScript is one of the fastest growing languages in the world.
JavaScript (JS) was originally created to allow HTML web pages to interact with Java web applications.
JS has since been mostly used to add animations and effects to make pages more dynamic. This is inherently different from existing HTML and CSS languages, where you set the basic structure and then design how the page should look.
This comprehensive JavaScript SEO guide aims to equip developers and SEO professionals with the knowledge to use JavaScript effectively.
Advantages and Disadvantages of JavaScript
Advantages of JavaScript
- Supported in all modern browsers.
- It allows creating user-friendly, highly interactive websites.
- JavaScript code is relatively easy to debug and test because it is interpreted line by line.
- It can be used by both front-end and back-end developers.
Disadvantages of JavaScript
- Google is potentially unable to generate and index landing pages rendered in JavaScript.
- Requiring JavaScript to be rendered on a page can negatively impact two key areas:
- Site speed
- Search engine crawling and indexing
However, depending on the rendering method you use, you may be able to slow down the page load speed and ensure that the content is accessible to search engines for crawling and indexing.
JavaScript makes pages load fast, offers a rich interface and is easy to implement; however, browser fluidity changes with user interaction, making it difficult for search engines to understand the page and associate a value with the content.
Search engines have their own limitations when processing web pages containing JavaScript content. Google performs an initial crawl of the page and indexes what it finds. Once the resources are available, the bots fall back to rendering the JS on those pages. This means that content and links that rely on JavaScript run the risk of not being seen by search engines, potentially damaging the site's SEO.
Creating JavaScript
Rendering focuses on fetching related data to populate a page and visual layout templates and components, and then combining them to create HTML that a web browser can display. Here we need to introduce two basic concepts; server-side rendering and client-side rendering. It is crucial for any SEO who manages JavaScript websites to recognize the difference between the two.
The built-in approach involves server-side processing, a crawler that retrieves the HTML that fully describes the page, or a search engine bot (crawler). So your crawler or search engine bot must download the attached assets (CSS, images, etc.) to show how the page was designed. Since this is the traditional approach, search engines generally have no problem with server-side rendered content. Websites that have traditionally operated this way are programmed in PHP, ASP or Ruby and may have used popular content management systems such as Kentico, WordPress or Magento.
However, the more modernized client-side rendering approach is very different. It has been noted that many search engine bots struggle in this way because as a result of primary loading, a blank HTML page with little content is reflected back to the bot. The included JavaScript code then sends a request to the server and uses the data it gets back to render and render the page.
Creating JavaScript with the DOM
JavaScript rendering works when the Document Object Model (DOM) of the page is sufficiently loaded. To explain further, the DOM is the basis of the dynamically created page. Standard HTML pages are static where they are not modified, while dynamic pages are pages that have the ability to change and can be created on the fly.
As mentioned earlier, JavaScript and resources are vital for building a page on which to execute JavaScript later. JavaScript then makes changes to the DOM and serves the HTML code of the particular web page. The selected search engine bot usually waits about three seconds before taking a snapshot of the generated HTML code.
How JavaScript Generating Works with Googlebot
Googlebot processes JavaScript in three main stages, these are:
- Crawling
- rendering
- Indexing
As shown in Google's diagram, Googlebot places pages in a queue for crawling and rendering. Googlebot receives a URL from the crawl queue and reads the robots.txt file to see if the URL is allowed.
Googlebot then parses the HTML response into the other URL and adds it to the crawl queue. When Googlebot's resources allow, a Chromium renders the page and runs the JavaScript. The generated HTML is then used to index the page.
Because Google runs two separate waves of indexing, it's possible that some details were missed during the indexing process. For example, if you're not creating important title tags and meta descriptions on the server side, Google might miss it the second way and have negative effects on your organic visibility in the SERPs.
What's the Difference Between Crawling and Indexing?
Crawling and indexing are two different things that can be confused in the SEO industry. Crawling is associated with a search engine bot like Googlebot, discovering and analyzing all the content or code on a web page. On the other hand, indexing means that the page is more likely to appear on the Search Engine Results Page (SERPs).
Despite the improvement of bots in crawling and indexing, JavaScript makes this process much less efficient and more expensive. JavaScript's built-in content and links require tremendous effort for browsers to render entire web pages. These search engines will crawl and index JavaScript-generated pages, but this will likely take longer than a static page due to the toggle between the crawler and the indexer. As opposed to allowing Googlebot to index the page by downloading and extracting links from HTML and CSS files, JavaScript is an extra step. The JavaScript rendering process as a whole is much more complex.
Connection Between Google Tag Manager and Google Analytics
What is the Difference Between Google Analytics and Google Tag Manager?
They are two completely different things that serve two very different purposes.
Google Tag Manager can be used on your website JavaScript allows you to manage tracking codes (also known as tags). The Google Analytics tracking code is one of these tags.
Google Analytics is an analytics tool that provides reports. Google Tag Manager does not have a reporting feature. Used to send data from your website to other marketing/analysis tools (including GA).
Google Tag Manager is a completely different tool used only to store and manage third-party code. There is no way to generate reports or analyze in GTM.
Google Analytics is used for actual reporting and analysis. All conversion tracking goals or filters are managed through Analytics.
All reporting (conversion reports, custom segments, ecommerce sales, time on page, bounce rate, engagement reports, etc.) is done in Google Analytics.
Google Tag Manager and Google Analytics are not interchangeable. It is intended to be used together.
Google Analytics in a nutshell
The main purpose of Google Analytics is to track and store data and generate reports about your website, for example:
• How many people visited your website yesterday?
• From which country were the visits made?
• How many pages did they visit per session?
• How many visitors returned from your website (without any action)?
• Which were the most popular pages?
The only way Google Analytics can track these user interactions is with the help of the tracking code (also known as the GA JavaScript snippet), which must be placed on every page of your website.
When an interaction occurs on a site (for example, a page view), a JavaScript snippet sends the relevant data to Google Analytics.
If you just want to embed the GA tag on all websites and track general information like page views, bounce rate, session duration, referrals, it's fine.
You may want to monitor how many people are using a particular feature on your website/app. Or maybe you're interested in tracking sales, huh? In this case, you need to add custom tags with Google Analytics events that send data only when a visitor completes a certain action on your website. A good example here would be a form submission.
Google Tag Manager
Google Tag Manager makes it easy to manage this tag mess by letting you define rules for when certain tags should fire.
Google Tag Manager does not replace Google Analytics. Instead, it helps users easily add the Google Analytics tracking code (tag) to a website, distribute GA event code snippets, and define rules when each code should be triggered.
Before GTM, GA tracking codes often had to be hard-coded on each page by a web developer. It is very difficult to have hundreds of events when it comes to maintaining/updating them. But Google Tag Manager solves this problem because all your tags are stored in one place, namely in your GTM account.
Google Analytics isn't the only tag compatible with Google Tag Manager. Other examples include:
• Google Ads Conversion Tag
• Google Ads Remarketing Tag
• Facebook Pixel Code
• Crazyegg Tracking Code
• Inspectlet Tracking Code
• Any Other Custom HTML / JavaScript Code
Google Tag Manager vs Google Analytics
Having both of these tools can make your life so much simpler. Data can be sent from Google Tag Manager to Google Analytics so you can analyze the data, see trends and find all the information you need in one place. It can be easily set up using a Click Trigger and a Tag from Google Analytics to see what links are downloaded by users or just about anything you want to collect data from. Triggers can also be used to select specific times to send data to Google Analytics so that it can be done automatically. These two tools can be very helpful, but when used together they can be even more helpful.
Tags, Triggers and Variables for Google Tag Manager
Google Tag Manager
Google Tag Manager has three main parts:
Tags: JavaScript particles or tracking pixels
Triggers: This tells GTM when or how to trigger a tag
Variables: Additional information that GTM may need for the tag and trigger to work
What are Tags?
Tags on your website are a line of code that can send important information to some third-party tools like Google Analytics. Tags must be added to every page of your website unless you use a tag manager. Tags are the part that keeps track of what happens on each of your web pages. Tags can understand how users interact with features on your website. Tags are useful when used with a tool like Google Tag Manager, as they can automatically track the information you want and need. The code is actually added to GTM which helps you keep track of the information you want.
The tag manager also has a great feature that can let you know when your code is not working. This makes it easy to go back to the tag manager and realize that you need to fix the code.
Common examples of tags in Google Tag Manager are:
- Google Analytics Universal Tracking Code
- Ads Remarketing Code
- Ads Conversion Tracking Code
- Heatmap Tracking Code (Hotjar, Crazyegg, etc.)
- Facebook Pixels
What Are the Triggers?
Triggers are another important aspect of using Google Tag Manager. Triggers are events that happen on your page. Tags are triggered when an event occurs on the page. Thus, the information is collected from the label and stored in the location you specify. That's why it's a good idea to have your GTM work with Google Analytics. There are many different triggers a webmaster can choose to collect information from. Triggers can be a user clicking buttons on a website, viewing a specific page, scrolling down to learn more, or downloading something. It may also include when forms are submitted or purchases made. These are just a few examples, but there are many different triggers to choose from with Google Tag Manager.
What are the Variables?
These are variables when Google Tag Manager uses different aspects to figure out if a trigger's condition is met. Variables also have the capacity to send very specific information. You can specify variables or use the option to include all types of clicks when a visitor clicks a link. Use variables if you're interested in tracking certain actions, such as clicks on a single URL. It is important to determine what values will be required for the different variables you want to monitor.
Some variables may include the speed at which a user scrolls up or down on a page, the amount of product they purchase, or how much time they spend on a particular page of your site. These variables can help you track the most important and relevant information needed for marketing or usability purposes. Variables are used with both triggers and tags to help you get the most specific information. It can help rule out junk data so you get exactly what you need when you need it.
The Google Analytics UA number, also known as the Tracking ID Number, is the most basic type of constant variable that can be created in Google Tag Manager.
What is Google Tag Manager (GTM)?
Usually, when one code needs to be changed, all other code on a website also needs to be changed. Google Tag Manager (GTM: Google Tag Manager) is a free tag management platform that allows marketers to distribute and track marketing data by easily adding code snippets to their websites or applications.
Here is a very simple example of how GTM (Google Full Manager) works. Information from one data source (your website) is shared with another data source (Analytics) via Google Tag Manager. As the number of tags to manage increases, GTM becomes very useful as it stores all the code in one place.
The tag is part of the code you use to send data to Google Analytics or other third-party tools that you track. The trigger is the action that signals that data should be collected, and the variables are the conditions under which the data was collected. Google Tag Manager makes the setup process much easier by making it possible to avoid putting each code in your files separately.
While the idea of empowering GTM marketers to easily do technical things on websites is very appealing, the consequences of not fully understanding the technical implications of embedding code and tagging can be detrimental to page structure and load time performance.
What Can You Track in Google Tag Manager (GTM)?
- Events (Link Clicks, PDF Downloads, Add to Cart Click, Remove from Cart Click)
- Scroll Tracking
- Form Abandonment
- Cart Abandonment
- Watching Video Views
- All Exit Link Clicks
You can also group content combined with Google Tag Manager in Google Analytics. It allows you to define content groups by rules / macros. You can then see which elements of your blog posts (eg images, videos, length, title length) are helping the most conversions, the longest time on the page.
Why Use Google Tag Manager?
There are many important benefits to using the Google Tag Manager tool. First of all, it is free to use. All you have to do is have a Google account. It will also eliminate the need to work with outside developers. It works with Google Analytics, making it easy to have everything you need right on Google. This ensures website administrators know where to find their information and stay organized. You can watch almost anything you want on your site and see how people are using it.
Another great feature of GTM is that you don't have to worry about security. Uses strategies to protect your username and password; no one will be able to log into your account and find your data.
As mentioned earlier, this tool also allows you to work directly with Google Analytics, which makes it unique from other online tools. User ID tracking is a feature that ensures that data is collected from real users rather than just their devices. This means that the data collected will be more accurate, allowing you to cut ties with expensive developers.
When Google Tag Manager is ready to go to your website or mobile app, you don't need to write any additional code. Your marketing and analytics codes will suffice.
When you think you need to change some code, you don't have to rewrite the rest of your code when using Google Tag Manager.
When using it, you have full control over which tags to use, when a tag should or should not be triggered, where the information should go, and what happens when it is triggered.
GTM has a preview and debug mode so you can see what works and what doesn't before making anything live. It shows you which tags are triggered on the page.
Key Benefits of Using Google Tag Manager
GTM Takes the Hassle Out of Hard Coding Labels
Before the Google tag manager, a web developer had to hard code the website every time a tag needed to be added, edited or removed. Now editing, removing or adding new tags is as easy as a few clicks and all this can be done through a user-friendly GTM interface.
GTM Makes Businesses Move Faster
Over-reliance on web developers is a problem for many businesses with limited resources. It delays growth and experimentation, which is vital in the fast-paced digital world we live in. Google Tag Manager is a cost-effective and reliable solution that helps businesses adapt to changing marketing conditions and move from one trial to the next much faster and at no additional cost.
GTM Makes Advanced Tracking Easy
Google Tag Manager allows users to perform the same task that takes days or even weeks in minutes. For example, without having to add event tracking code to every “Submit” button on the site, a user can resort to GTM to create a single tag with a specific set of rules to track clicks on all buttons on the site.
GTM Can Increase Website Speed
Google Tag Manager tags are placed asynchronously; this means that a slow-loading tag will not prevent other tags from firing.
GTM Centralizes Tag Management
Giving you a single place to manage all the marketing and analytics tags used on your site, GTM dramatically improves the efficiency of tag management and simplifies the process of adding, editing and removing tags by eliminating duplication and reducing the chance of errors.
You Can Customize Data Sent to Analytics
You can set up and monitor key events such as PDF downloads, outbound link clicks or button clicks.
Suppose we want to monitor all outbound links on the website. Select category name, action and tag in GTM. We selected the offsite link, click it and click the URL.
In Google Analytics go to Behavior > Events > Top Events > Offsite link.
Now select the event action or tag to get the full reports. The data we created in Google Tag Manager now appears in Analytics reports.
What are the disadvantages?
Even Basic Installation Requires Some Technical Knowledge
How Google Tag Manager Works
Google Tag Manager can be embedded in your website pages and has its own container tag. The same code is placed on every page so a site does not have to be rewritten for individual pages. There is also a way to work with this tool to keep track of what's going on with your mobile apps. All you have to do is use it with Firebase SDK, Android or iOS. Instead of manually coding the tags on your site, you can use GTM to have them update automatically on your site without doing all the hard work. You can tag multiple websites at a time, so you're not limited to how many tags you manage at once. This makes this extremely easy, especially when managing multiple websites.
How to Install GTM?
Step #1: Create a Google Tag Manager account.
Step #2: Add the container code to every page on your site.
Step #3: Create your first tag (usually this is the GA code snippet).
Step #4: Enable “Preview Mode” to see if the tag is triggered.
Step #5: Go to the GA realtime report to make sure the visits are recorded.
You can now publish the container!
What is Session in Google Analytics?
What is Session?
A session is defined as a group of interactions that a user has on your website over a specified period of time. Google Analytics defaults this time frame to 30 minutes. This equates to a single session of everything a user does on your website (for example, browsing pages, downloading resources, purchasing products) before leaving your site. In short, sessions are a combined way of reporting metrics, “Visits” and “Active Users”.
What makes session reporting better on “visits” is that you can accurately gauge whether individuals are actually interacting with your website. Because a session times out, “passive” visitors do not corrupt data. For example, visitors who keep your website open in a separate tab and continue to browse elsewhere will not be counted beyond the 30-minute session marker.
A Google Analytics session is a group of user interactions (also known as “hits”) with your website recorded over a period of time. Like a container, a session collects every interaction a user has with the website: for example, when someone spends five minutes on a website and loads two pages, triggers several events, interacts with a social element, and completes an action, all these actions will take place in the same session. :
You can find out how many sessions you have had on your site in a given period by going to Audience > Overview and finding 'Sessions':
Why is it Important to Track Google Analytics Sessions?
Monitoring your website sessions can help you evaluate whether your marketing and SEO campaigns are working.
Let's say you have an average of three sessions per user per day. You do a good job of driving people back to your site through different campaigns.
However, if your ideal client only has two sessions per month, you may need to devote more time to marketing and advertising to bring them back to your site multiple times.
If you're running an e-commerce site, you can also use GA's Shopping Behavior Analysis report to monitor how key transaction sessions affect your shopping activity:
- In how many sessions was a product viewed?
- How many sessions had an 'add to cart' event?
- How many sessions resulted in payment?
- How many resulted in a successful transaction?
Find the report by going to Conversions > Ecommerce > Shopping Behavior:
The above example shows that people tend to log out if they don't add items to their shopping cart. If that's your case, you can start thinking about how to increase the chances of a user adding something to their shopping cart – for example, through sales, internal links to product pages, or product recommendations in the sidebar.
How Long Does a Session Take in Google Analytics?
A new session starts when a visitor comes to your page. But when does it end?
When Session Duration Reaches a Time Limit: By default, a session expires after 30 minutes of operation by the user.
Example 1: The user comes to the site at 12:00. > The user leaves the site at 12:15. > User returns to site at 12:25 pm → ONE SESSION
Example 2: The user logs into the site at 12:00. > The user leaves the site at 12:15. > The user returns to the site at 12:35. → TWO SESSIONS (one session starting at 12:00 and ending at 12:15 and another session starting at 12:35)
When User Changes Campaigns: For example, if someone comes to your site through a Facebook campaign, leaves, and then returns via organic search, they are classified as two different sessions.
A Note About Time Limits: If the default value of 30 minutes doesn't work well for you, you can customize the length of a session by going to Admin > Tracking Information > Session Settings:
Difference Between Sessions and Users in Google Analytics
In Google Analytics, 'sessions' refers to the number of individual sessions initiated by all users of your website, and 'users' refers to the number of unique visitors to the site.
This term is not as perfect as it sounds. Google stopped using the term "unique visitors" because they are not always unique. For example, if you log in from two devices, the report will show two users. That's why they are now called users.
Let me give a practical example:
– The first time you enter a website, a GA cookie is set with a unique identifier that recognizes you as a new user.
– You would spend 5 minutes on the website, check a few pages and then leave. Google has just completed your first session.
– If you return to the website later on the same day from the same device and browser, GA will recognize you as a returning user: if you spend a few more minutes on the website, you will have completed another session.
At this point, you are a user with two sessions.
In other words, a user can have multiple sessions; however, you can't have more than one session since each user starts a session the first time they visit your site.
What is Pageview?
A page render happens when a user's browser runs Javascript (JS) for a web page.
JS is the programming language that runs on the browser side (client side) of the web experience. When JS is triggered for a web page, Google Analytics records a page view. Bots typically do not execute JS, which prevents them from logging page views.
What's the Difference Between a Google Analytics Session and a Pageview?
Pageviews are the number of times users click on a single URL. This means you can have multiple pageviews in a single session.
For example:
If a user comes to your site and views seven pages before leaving, that's seven pageviews in one session.
If the person returns to check out three more pages, that will be another session and ten pageviews for that user.
What's the Difference Between Session and Unique Pageview in Google Analytics?
If a user visits multiple pages on your website before leaving, these are counted as pageviews that created a session. However, when the user reloads a page or hits the back button to revisit the previous page, the page is still saved as a pageview, but not as a unique page.
A unique pageview is counted when a user comes to a particular page in a single session. If the person comes back to your site and visits a page again, it counts as a unique pageview because it's a new session. It's mostly a good thing that pageviews have more than unique pageviews. This means your page is a reference / go-to resource.
How to Explore Differences in Sessions, Users, and Pageviews
“I have 1000 pageviews and 300 sessions. Is that good or bad?”
“I have 2000 sessions and 50 users. Is it a problem?"
If these are the questions on your mind, you are not alone. Technically, the first case indicates that people viewed several pages in one visit, and the second, that each person returned to your website for multiple sessions. But what does this actually mean? Why are people viewing several pages at once?
Google Analytics may show that there is something about sessions, users, and pageviews on your website, but it won't tell you exactly why. To find this type of answer, you need to gather additional context using a few complementary tools.
# Session 1 Logs: Track How People Interact With Your Website
Record how people interact with your website pages. This is a very important insight for managing all sessions.
You can use the recordings to:
- Find out which pages users have reached.
- See which links they click to visit other pages.
- Determine on which page their session ends.
# 2. Funnels: Find Where Sessions Are Dropping
Funnels show the path to the typical goal for your customers, and you can use them specifically to see where sessions are leaving; this helps you prioritize which pages with high drop rates should be optimized.
Here are some funnel examples to get you started:
- E-Commerce Sites: Home Page > Product Pages > Shopping Cart > Checkout > Thank You Page
- blog: Home > Article Pages > Subscribe Page > Success Page
- SaaS: Home > Trial Registration Page > Interface > Upgrade Page > Thank You Page
- Lead Generation: Category Pages > Landing Page with Form > Thank You Page
İnsanların dönüşüme giden yolculuklarında nerede ayrıldığını izleyin. Oturumların %50’sinin belirli bir sayfada bittiğini görebilirsiniz.
# 3. Onsite Surveys: Ask Your Visitors Why They Visited Multiple Times
Customer feedback is a goldmine for marketers, especially when reviewing your Google Analytics sessions. You can use onsite surveys to ask people why they're leaving their session instead of guessing at their decisions:
- What are you researching on our site today?
- Have you been here before? (Yes No)
- (If No) What was your goal on your first visit?
How Are Google Analytics Sessions Calculated?
When a web page loads in a user's browser window, it triggers a session to start. When the web page is finished loading, the analytics tracking code sends the data to Google.
The tracking code data you submit to Google is saved by Google Analytics for your account ID and is the start of a session.
A session is the starting point for Google to measure a web user's experience.
A session can include many pageviews and events that happen while a visitor is on your site. For example, multiple page views, one video view, and one purchase can all happen in a single session.
How to Calculate a Google Analytics Session
A session ends when a user leaves a website or has been inactive for 30 minutes. Inactivity or “timeout” refers to the amount of time a user has not logged a hit in Google Analytics.
When a user performs a new activity on a site after 30 minutes of inactivity, a new session starts.
Can I Change Session Reporting?
Yes. As mentioned earlier, Sessions are used to measure 30-minute increments by default, but can be as short as one minute or as long as four hours. Google recommends that you consider the following when considering changing the time of a session:
- If your site logs a user out after a period of inactivity
- If your site contains long content that you expect the user to spend time on
- If a campaign is expected to last less than two years (this is specific to campaign timing, not individual sessions)
If your website meets any of the three points above, it would be wise to change your session timeout process to track the user properly. Otherwise, use your current average time spent on site as a baseline for what your timeout amount should be.
You can change the way Google handles the time limit for your sessions. You can completely reduce the session timeout interval to one minute and increase it to four hours.
How Can You Change Google Analytics Session Reporting?
Google Analytics Sessions expire after 30 minutes of inactivity and campaign reporting stops after six months. You can change session and campaign settings to expire after a certain period of time. Session and campaign timeout reports depend on your website and goals.
Here are a few things to consider before changing session and campaign timeouts:
- If your website automatically logs out if any user is inactive, set the session timeout to this time.
- If you have a large content library that takes a long interaction time, extend the session timeout and vice versa.
- Set the campaign timeout to the exact time the campaign will run.
To change the session setting:
- Sign in to your Google Analytics account.
- Click "Administrator"
- Click “Tracking Information” from the Property column. Next, select “Session Settings” from the drop-down menu.
- You will be able to edit session or campaign timeout settings. Then click “Done”.
Does Scrolling Extend Sessions in Google Analytics?
By default, page scrolling is not recorded as a hit. Default Google settings do not track page scrolling. Therefore, page scrolling will not lengthen sessions.
How Can You Increase Your Average Session Time?
Is your average session time too low? With the following tips, you can increase your visitors by keeping them on your site longer.
Interactive Website Design – An interactive design is simple, attractive and straight to the point. No matter how great your website content is, if your design is poor or complex, visitors will leave immediately. Use a user-friendly theme, super readable font and size, attractive colors and high-quality graphics.
Readability of Web Pages – Your website copy should be crawlable and readable. Content layout, navigation, ad placements, bullet points, blog post formatting, and grammar should be easy, straightforward, and understandable. Also, add spaces, walls of text are unreadable.
High Engagement Pages – Normally, your website home page gets the most visits. So optimize for engagement and conversion. However, there may be a few more pages that receive high attention. By updating with useful content, linking to other website pages, displaying relevant ads, etc. Focus on making them better for new and returning visitors.
Related Images – Include unique, relevant, high-quality and small-size images to increase users' session time on your site. People are attracted to content with visual content. Use eye-catching images to convey your message in a way that resonates with your audience. Use appropriate image sizes and alternative text.
High Quality Content – Once your audience decides to stay for a while, your content will determine whether it stays longer. Create high-quality content that resonates with your audience and provides solutions to their problems. Your content should be original, informative, engaging, actionable and accurate. Include relevant images that support your claim.
Informative Videos – Users are even more interested in seeing videos than images or text. Adding videos to your website can increase conversion %4. Overall, relevant videos can increase your website engagement.
Buyer's Journey – It is necessary to know, understand and address the different stages in a buyer's journey. Create a buyer's characters and map the buyer's journey. This will help you produce custom content that fits the three phases of the buyer's journey (awareness, evaluation, and decision).
Internal Link – Internal linking is not only good for improving average session time but also good for SEO. Linking relevant keywords to link to other relevant pages on your site where users can find relevant information about a particular topic will keep them on your site longer.
Content Update – Content may become out of date over time. Therefore, it is necessary to update old posts with new information about a visitor. No matter how 'evergreen' a piece of information is, there are always updates to make it fresher.
Calls to Action and Comments – At the end of your content – videos or blog posts, you should encourage your viewers to take action to increase your website engagement. This means adding a call-to-action (CTA) to the end of your content. Answering a question, asking anyone, sharing your post, leaving your thoughts, etc. it could be.
Website Reliability – Users frequently visit websites they trust. To gain the trust and credibility of users, you must:
- You should regularly post great content.
- Guest post on a higher authority website.
- Collaborate with other websites in your niche.
- Add certificates, prizes and bets.
- Add customer references.
Digital Marketing Techniques in E-Commerce (2021)
By 2022, e-commerce retail sales are expected to grow to $6.54 trillion. To get a share of this pie, businesses that sell online must use e-commerce digital marketing techniques.
Advanced e-commerce marketing strategies can help online stores stand out from competing markets.
What is E-Commerce Marketing?
E-commerce marketing is the process of promoting your online store and products through various marketing channels. Depending on what stage of the sales funnel your target audience is at, your goals may differ.
That's why it's so important to include e-commerce digital marketing techniques in your strategy:
- Build brand awareness.
- Inform consumers about your products.
- Increase traffic.
- Increase the number of potential customers.
- Convert more potential customers into loyal buyers.
Best Ecommerce Digital Marketing Techniques for More Sales in 2021
High Quality and Unique Content
There are 2 main purposes of using e-commerce digital marketing techniques in content production. The first is to inform potential customers about your products or services, and the second is to build brand awareness.
Content itself is a product, its purpose is to attract attention.
To apply unique content e-commerce digital marketing techniques:
- Think about what type of content you want to create.
- Consider your audience's needs.
- Use the language of your target market.
- Focus on user experience.
- Include images.
- Distribute your content across various channels.
There are many formats of content and digital marketing techniques that you can customize for your strategy. Some of the most common are blogs, whitepapers, ebooks, guides, charts, and press releases.
Content marketing focuses on creating and delivering consistent, relevant, interesting, helpful, value-added content to build a loyal audience. Thus, digital marketing techniques support customer interactions and direct readers to your e-commerce brand. This increases inbound traffic and lead generation with more customer acquisition on the way to the ultimate goal.
Retargeting Among The Most Effective Ecommerce Digital Marketing Techniques
Online shopping carts % 70.57 being abandoned.
While consumers may show interest in your products, there may be several reasons why they may not complete their purchase.
Retargeting is among the best e-commerce digital marketing techniques. Because it allows your potential customers to return to your store and buy the product they gave up.
Re-Marketing tracks customers who visit your website and aims to bring them back to your website. It creates digital marketing techniques that show them your ad while browsing the internet. Customers who have already shown interest in your website are more likely to buy later.
To effectively manage a retargeting campaign, make sure your ads are as specific as possible. The most successful digital marketing techniques are customized ones. Was the customer looking at a particular product? Make sure the ads shown to them are ads for that particular product and link directly to the product's page.
Personalized Emails Help You Re-impress Your Online Shoppers
Kullanıcıların %49’u beğendikleri perakende markalardan haftalık olarak promosyon e-postaları almayı tercih ediyor.
Consumers enjoy reading new content from brands they love, especially if it's personalized. Among the digital marketing techniques, especially promotional emails, special offers and discounts can lead them to buy. That's why email marketing is among the best e-commerce digital marketing techniques you can use to reach your target market.
You can also use emails to increase brand awareness. You can promote your brand and inform your audience about new products. Providing information about e-commerce software, reporting on the general e-commerce market or sharing some brand news are also among the main purposes.
To use digital marketing techniques for email marketing:
- Build an email list.
- Decide on the types of content to post.
- Include personalization.
- Use automation.
- Analyze the results.
Social Media is at the Center of Successful E-Commerce Digital Marketing Techniques
Facebook kullanıcılarının %67’si platformdaki bir likes or follows the brand.
You can interact with potential customers using the power of social media. You can generate higher website traffic by using digital marketing techniques. You can earn more conversions almost for free.
- Learn as much as possible about your audience.
- Choose the right platforms to promote your brand.
- Follow your competitors.
- Use in-platform statistics data to determine the best post times and the number of posts requested.
The most successful digital marketing examples are obtained with the viral content of brands that actively use social media.
User engagement includes likes, shares, comments, and overall engagement on your posts. These digital marketing techniques help solidify your brand in people's minds. It is also crucial for word of mouth marketing as it is so easy to share information within and between platforms.
- Yorum eklemek, daha yüksek fiyatlı ürünler için dönüşüm oranını yaklaşık %400 artırır.
- İncelemeler, satışları %18 oranında artırıyor.
- Müşterilerin %71’i, incelemeleri olduğunda bir ürünü satın alırken kendilerini daha rahat hissettiklerini söylüyor.
- Alışveriş yapanların %95’i satın almadan önce yorumları okuyor.
Influencer Marketing for E-Commerce Consulting
Influencers are people who have a large following on social media or blogs. They are popular, well-known names that are not famous but can influence the purchasing decisions of their audience. Influencer Marketing ranks first among the most used digital marketing techniques in 2021.
Far from viral celebrities, influencers have a reputation and an audience to maintain. It's important to identify the right Influencer for what you're promoting and target it with an audience that will enjoy it equally.
Product giveaways, discount codes, affiliate links, launch parties, special collections and meetups are among the e-commerce digital marketing techniques.
Up and Cross-sell with Product Recommendations
When a customer is ready to purchase a product, it's a good time to suggest they buy other related products. This is where upsell and cross sell come into play.
It's a great choice for brands that have larger or more expensive versions of the items in their shopping cart. It is the method that provides the highest income among digital marketing techniques. As customers approach the purchasing stage of the buyer journey, you can sell them larger sizes or premium versions of the product.
SMS Marketing, The Most Effective Of Digital Marketing Techniques
SMS Marketing stands for SMS, aka short message service marketing. It is a strategy that allows businesses to send messages to customers via text.
In other words, SMS Marketing simply refers to text messaging.
Businesses use digital marketing techniques to increase brand awareness. With SMS Marketing you can create text messages to potential customers to increase engagement and even drive sales. You can send an SMS with coupons or discounts for your products/services.
SMS Marketing digital marketing techniques are a cost-effective way to send bulk messages.
Affiliate Marketing That Gets Customers 'Partners': Affiliate Marketing
The concept of Affiliate Marketing is based on revenue sharing. If you have a product, you can promote another company's complementary products or services. This firm also pays you for your referrals.
E-commerce affiliate marketing adds the online element to Affiliate Marketing digital marketing techniques. An online seller earns a commission when they promote another company's products, services or website on their website.
Affiliate marketing programs differ in what counts as a conversion. This could be a website page visit, purchase or registration.
Affiliate Marketing enables businesses to increase their brand awareness. It is also a popular and cost-effective method of digital marketing techniques for them to grow their customer base.
- There are three common commission structures for Affiliate Marketing:
Purchase Based Digital Marketing Techniques: The affiliate gets paid when someone uses their code to make a purchase on the seller's website. - Traffic Based Digital Marketing Techniques: Affiliate is not interested in visitors making a purchase or other action. The company receives a commission based on the number of people it directs to its website.
- Digital Marketing Techniques Based on Customer Acquisition: The affiliate partner gets paid when their promotion helps the seller gain a new customer.
Remind Your Customers Frequently With Push Notification
Push notifications can be sent to anyone who installs the application on their device and allows receiving such notifications. These notifications are small messages or alerts. For push notification, recipients do not need to have interacted with the app or website at that time. Therefore, it is among the most extensive digital marketing techniques, especially in e-commerce channels.
Push notification digital marketing techniques are of 3 types:
- Mobile App Push Notifications
- Wearables Push Notifications
- Web Push Notifications
Businesses can send mobile push notifications to all their users, whether they're using Android or iOS.
Push notification digital marketing techniques are important for these reasons:
- You can send information about your brand to your users using your logo and strengthen your brand awareness.
- With push notification, you create a sense of urgency to trigger purchases.
- You analyze the behavior of your users and contact them at the right time. You can organize notifications by location and time zone.
- With notification digital marketing techniques, you keep your application users active and engaged.
- Push notifications help you analyze user behavior, including click-through rates and interaction times.
Use the Power of Video Among Digital Marketing Strategies in E-Commerce
Videonun tüketiciler nezdindeki popülaritesi günden güne artıyor. Dijital pazarlama teknikleri konusunda en iyi çıkış yapan girişim videodur. Video pazarlamanın tüm çevrim içi tüketici internet trafiğinin %82’sini oluşturacağı tahmin edilmektedir. Pazarlamacıların %87’si videonun web sitelerine gelen trafiği artırdığını kabul ediyor. Daha da iyisi, tüketicilerin %84’ü bir markanın videosunun onları ürünlerini satın almaya ikna ettiğini söylüyor.
Use this power for your website in your digital marketing techniques strategy. Create videos that show you how to use your product and embed them on your product pages.
Optimize Ecommerce Site Layout and Make It Mobile-Friendly
Your website needs to be well designed in terms of UX. Make things as smooth as possible for the user, especially since human attention span is decreasing day by day. Too many steps or complicated checkout process will result in cart abandonment. Fewer returning visitors reduce your sales. This causes all your digital marketing techniques efforts to be wasted.
After launching or redesigning your ecommerce site, it's important to test your website's layout, colors, language, and placement of conversion elements. Make sure your referrals are very simple as when customers visit your website they tend to buy your products.
You can also use mobile digital marketing techniques to specifically target mobile users. One of the most popular marketing trends is geotargeting, which advertises to mobile users based on their location. This technique provides an incentive to reach and sell to customers within a distance of your business.
Ecommerce SEO Helps Expand and Reach Your Market
Tüketicilerin %87’si artık ürünler için searching online.
Among the e-commerce digital marketing techniques to increase your sales, the most important is to optimize your website and products for search engines.
Your online store and products need to be visible. In order for them to appear in the SERPs when users perform certain searches, you must optimize them exactly for keywords.
Make sure each of your product pages includes:
- A unique title tag and attractive meta description that keeps searchers clicking on your result
- Multiple product images with alt text, each containing the target keyword
- A keyword-rich product description
- Digital marketing techniques and a keyword-rich URL
- Product schema to increase your visibility in Google search with price, availability and rating information
- Product information in search results
SEO is organic, which means that there are no costs that are often directly directed towards producing results. It aims to drive traffic to your business. It picks out the best targets for you to have both high quality and high volume of clicks. Therefore, it is useful to prioritize SEO when using digital marketing techniques.
Leverage the Whole Universe of Google Advertising
With a strategic PPC e-commerce approach, you can earn top positions on Google when customers search for the products you sell.
Search Engine Marketing, commonly known as SEM, deals with advertising your presence online.
While SEM is among the paid digital marketing techniques, it is especially important for the reach of new businesses that want to increase sales quickly. SEM ensures that your PPC ads are displayed on search engines at the right place and at the right time. It makes your brand stand out when users actively seek information or help.
Paid search is just one element of Google's extensive ad network. Digital marketing techniques in this field are extremely diverse. There are also Google Display Ads, which are especially powerful for remarketing campaigns. In this way, you can remind shoppers of your products while surfing the Internet.
Another favorite is Google Shopping Ads. These are not only matched to the top of the search results, but also to a photo.
If you want to keep visitors interested, all three of the digital marketing techniques need to be in good harmony and synchronization.
We are proud to convey that we have the necessary infrastructure for all the technical issues mentioned above, with our experience of more than 25 years.
We have gained deep experience in this field with the e-commerce sites we have built for large, medium and small-sized businesses for years. We are experienced in digital marketing techniques such as digital marketing automation tools, mailing strategies, competitor product analysis. We would be pleased to answer any question you may have with our expert team members. Contact us to get information about our e-commerce infrastructure, to build an e-commerce site and to generate income as soon as possible.
What is Google BigQuery Data Warehouse and How to Use It
Google BigQuery is a cloud-based enterprise data warehouse that offers fast SQL queries and interactive analysis of very large datasets. BigQuery is built on Google's Dremel technology and built to handle read-only data.
In addition to Google Analytics reports, BigQuery enables querying, processing, loading, exporting and data visualization of big data.
The platform uses a columnar storage model that enables much faster data browsing, as well as a tree architecture model that makes querying and aggregating results significantly easier and more efficient. Additionally, BigQuery is serverless and designed to be highly scalable thanks to its fast deployment cycle and on-demand pricing.
Data in BigQuery is automatically encrypted at rest or in transit.
Google BigQuery Data Warehouse Architecture
BigQuery is based on Dremel technology. Dremel has been a tool at Google for about 10 years.
Dremel: It dynamically allocates sockets to queries as needed and distributes them among multiple users querying at the same time. A single user can have thousands of sockets to run their queries. It takes more than a lot of hardware to keep your queries running fast. BigQuery requests are powered by the Dremel query engine.
Colossus: BigQuery relies on Colossus, Google's latest generation distributed file system. Every Google datacenter has its own Colossus cluster, and each Colossus cluster has enough disks to give every BigQuery user thousands of private disks at once. Colossus also handles replication, recovery (when disks fail), and distributed management.
Jupiter Network: It is the internal data center network that allows BigQuery to separate storage and computation.
Google BigQuery Setup
Thanks to the platform's expanded data capabilities – built to manage large query petabyte-scale analytics – it also means it can collect more data from different sources and organize it faster.
Also, combining BigQuery's machine learning capabilities with existing datasets and structures can improve storage design, streamline querying and data scanning, and even lower costs by eliminating redundant structures and optimizing storage for individual organization's usage patterns.
BigQuery is part of Google Cloud Platform and integrates with other GCP services and tools. BigQuery; Cloud Storage can process data stored in other GCP products, including the Cloud SQL relational database service, the Cloud Bigtable NoSQL database, Google Drive, and Google's distributed database Spanner.
You don't have to worry about the size of the storage or how much RAM is required to process your query or the number of processors on your server. The system automatically scales to run your queries and shuts down when complete. Google publishes sample databases for you to practice on.
In the BigQuery datasource setup screen, the project ID and JSON key file are always required. You can get a key file when you create a new service account with Google.
BigQuery 2.0 and later supports either legacy SQL syntax or standard SQL syntax. Redash supports both, but standard SQL is the default. This preference applies at the data source level by toggling the 'use standard SQL' box. Your selection here is passed to BigQuery along with your query text. If some of your queries use legacy SQL and others use standard SQL, you can create two data sources.
If you get a job not found error similar to: Not found: Job : check if your rendering location is correct.
First, set up your Google Cloud Console and sign in. Select or create a project, go to BigQuery from your side menu and create a new dataset. A dataset acts as a 'folder' for your data tables that you want to load.
Under the IAM and admin menu, create a new service account with BigQuery access to manage your data and generate a JSON key to connect BigQuery to Holistics.
Save this JSON file for later. Remember to grant this account sufficient BigQuery role privileges, such as BigQuery Admin permissions.
Save your JSON file from your new service account to connect BigQuery later.
Now, to add a new datasource to Holistics, select BigQuery from the drop-down menu, copy your Google project ID value from your Google console, paste the JSON key, then test and save your BigQuery datasource.
Your BigQuery data warehouse is now connected and ready!
You can now start migrating data to BigQuery for your analytics.