Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence in the search engine and its growing portfolio of services.
One of the simplest ways to gain traffic and customers is to claim and optimize your Google My Business (GMB) listing. Google My Business (GMB) is a list of your business's business information, reviews, posts, and more.
Creating a GMB listing is the first step to local search success:
- It helps to generate details for the database about businesses and related entities related to specific searches.
- After a new listing is created, a Google Maps location is created.
- This syncs with traditional Google Search for ease of access and searchability.
- It certainly helps that the net majority of organic searches come from Google.
- It also demonstrates the value of a GMB listing and effective local SEO.
To that end, here are a few things to consider before looking at how to claim your business on Google.
For example:
- What do your customers find when they search for your business online?
- If they need to know your phone number, how quickly can they access it?
- If they want to know if you have a parking spot, how will they find out?
While most of this information can most likely be found on your website, Google My Business will index the content you provide to ensure consistency across Google Search and Maps (Google Local Guides can also review and edit your listings for consistency).
But this isn't just a place to find basic information about your business.
Used correctly, Google My Business is a powerful tool that can increase your revenue and provide valuable insights about your customers.
Business Owners Must Use Google My Business
Google dominates search.
Net pazar payına göre, tüm aramaların yaklaşık %80’i Google’da gerçekleşiyor, günde 3,5 milyar arama yapılıyor.
In other words, your customers find what they need on the first page of Google.
While there are other ways to get your business to appear on the first page of Google, Google My Business is an extremely valuable (and easy) tool to help you:
- Check, index and view relevant business information.
- Engage with potential customers and manage your online review reputation.
- Select customer photos, videos, and other user-generated content.
- Gather insights into how your customers are reaching your site.
Signals sent from Google My Business play a big role in local SEO strategy.
