Google responsive display ad, hedef kitlenizin dikkatini görsel olarak çekici bir şekilde çekmenin, görünürlüğü artırmanın ve gösterimi en üst düzeye çıkarmanın güçlü bir yoludur. Görüntülü reklamlar aracılığıyla dünya çapındaki internet kullanıcılarının %90’ına ulaşabilirsiniz.
Google display advertising; automatically generated by Google using elements you provide, such as images, titles, logos, videos, and descriptions. Based on the information you provide, Google automatically compiles your ads and adjusts their size, appearance, and format to fit almost all available ad slots in the Google display network. Responsive display ads can be used in standard and smart display campaigns.
You can use display ads to increase brand awareness to those who have not heard of you before, or you can draw attention by remarketing to those who have visited your site before.
So, what are responsive ads to display on Google? What are the differences between responsive ads and image ads? What do you need to know to create an effective and well-performing Google responsive display ad?
Differences Between Responsive Display and Display Ads
Image Dimensions
Google responsive display ads are different from their static counterparts; because responsive ads automatically adjust their size and format to fit the available ad slots. For static image ads, you need to create ads of different sizes to fit multiple ad slots. In other words, if you don't invest in lots of display ads of different sizes, you won't get as much visibility.
There are also more assets associated with responsive display ads. With static display ads, you only had to enter a final URL and upload your images. With responsive display ads, you can upload up to 15 images for a single ad that Google can choose from.
Titles
You can also add up to 5 regular titles, one long title (up to 90 characters), and up to 5 descriptions. With this, you can add more value and context to your ads than you could before.
CTAs
Google also lets you add call-to-action buttons outside of your image with responsive display ads. These often appear as a button in some ad formats. You can choose from 12 different preset options ranging from “Learn More” to “Get Quote”. You can also select (Automatic) which will let Google choose the call-to-action text for you. This is a feature not previously available in static image ads. These CTA buttons are great because they eliminate the need to add a CTA button to your image and still encourage people to take action.
Benefits of Responsive Display Ads
How to Set Up Responsive Display Ads
one - Google Ads Sign in to your account.
2 – Click View Campaigns and then the blue +.
3 – Select the target of your campaign and then select the 'Display Campaign' type.
4 – Continue by selecting your campaign subtype to set up a responsive display ad. You can choose a standard display campaign or a G-Mail campaign that is shown when users browse their email. Add your business website and click Continue.
5 – On the next screen, you will name your responsive display campaign and confirm the location and language.
6 – You can keep the pre-filled default bid settings or make changes as needed. Next, fill in your daily budget, which is the average you want to spend on your ads each day. Name your ad group and choose your target audiences that are searchable by term, phrase or URL, or you can browse various audiences.
7 – You can further target potential customers by narrowing down demographics by age, gender, parental status or income. You then set your ad group bid, which is the amount you're willing to pay each time your ad is clicked.
8 – You are now ready to create and upload your Responsive Display Ad. If you're not quite ready to upload your images, You Can Create Ads Later; this will save your campaign settings until you are ready. Here you will upload up to 15 images and 5 logos. Note that Google Display Ads have the following size requirements:
Horizontal: 1.91:1 ratio. Greater than 600 x 314. The file size limit is 5120 KB.
Square: Greater than 300 x 300. The file size limit is 5120 KB.
Logo (optional): The recommended square logo is 1200 x 1200. The recommended horizontal logo is 1200 x 300. The file size limit is 5120 KB.
9 – You can also optionally upload up to 5 marketing video ads (must be hosted on YouTube). Fill in the title, long title, description and business name. You can add up to 5 titles and up to 5 descriptions. As you fill in these fields, you'll see a preview of what your Google responsive display ad might look like on the right.
10 – Before finishing this section, be sure to click “More Options” and add a call-to-action text to your ad. For example, apply now, contact us, shop now, download, subscribe, contact us, visit the site, etc. After completing the steps, click “Add to Ad Group”.
11 – Once you are satisfied with the final ad, click “Create Campaign” at the bottom of the page.
NOTE: Your Responsive Display Ad is now live and ready to show to potential customers. You can return to Campaigns to view metrics, but you must wait at least a week for the ad to collect data.
Tips for Optimizing Your Responsive Display Ads
- When it comes to designing ads, make sure the main message/value proposition you want to convey is the featured message in the picture. The titles and descriptions are there to help provide context to the image, but it's the image that will grab people's attention first.
- Note that Google can crop the image horizontally up to %5. Make sure you have a margin around your image so your text is not cut off.
- As we mentioned earlier, you can add CTA buttons to your responsive display ads so you don't need to add them to your image if you find your image is too text-heavy. To add this feature to your responsive ads, be sure to click the blue “More Options” link at the bottom of the setup page and tick the “Call to Action” option.
- When it comes to choosing appropriate titles and descriptions, look at the content of the page you want to drive traffic to. Although display ad quality scores aren't calculated the same as Search ads, Google still looks at how relevant the landing page is compared to the text in your headlines and descriptions. The more relevant your ads are to the landing page, the higher your ads' expected CTR and lower their CPC.
- If you're currently running text ads or have posted them in the past few months, review these as well. See which ads have the highest click-through rates and analyze the top performers to identify the headlines and descriptions that people like and click on the most. The more headlines and descriptions you can add to your Google responsive display ads, the more likely the ad will perform.
1. Use 15 Images and 5 Logos
You have the option to use 1 image and 1 logo or use 15 images and 5 logos. There is no downside to testing more images and different logo colors and sizes. The best practice is to test as many ads as possible with your responsive display ads.
2. Use High Quality Images
We highly recommend uploading higher quality images, as it's easier for Google to downsize rather than enlarge them. Uploading thumbnails or low-quality images can result in blurry images and low-quality ads.
3. Use Recent Images
You also have the option to use the “Recently Used” tab; especially if you have run any Google Display Ads before. Once you have decided on an image, select “Use As”, then “Image” and click “Continue”. The same steps apply to your logo usage and selection.
4. Test Videos
Videos are optional, but you can use an existing YouTube video in your ads and it will play as part of your Display ad. Again, there is no downside to testing videos in your responsive display ads.
5. Fill in All 5 Headings and Description Lines
More text combinations mean more ads running on the Google Display Network. You can create up to 5 titles and up to 5 description lines, so you must fill in each field.
Measuring the Performance of Responsive Display Ads
Asset Performance
After you launch your Responsive Display Ads, you can view asset performance:
Google rates titles, descriptions, and images as good, best, or low based on historical data. Replace low-performing assets with new variations to improve RDA performance.
Incremental
In addition to asset performance, you can also measure incremental traffic and conversion driven by RDAs. Try viewing data over the period or creating an experiment to see the benefits of RDAs.
Leveraging Smart Bidding with Responsive Display Ads
Pairing Smart Ads (Responsive Search and Display Ads) with Smart Bidding enables user-level bidding and a powerful combination of creative optimization.
Conclusion
You can come across display ads on the website, mobile app, and all Google-owned platforms (E.g. YouTube and Gmail). To reach your potential customers Google Ads advertising Increase your visibility on the internet by taking advantage of our service. Google Ads has launched in November 2021 to maximize performance with its new ad campaign model. Performance Max. advertising campaignshelps you achieve your advertising goals.
