By 2022, e-commerce retail sales are expected to grow to $6.54 trillion. To get a share of this pie, businesses that sell online must use e-commerce digital marketing techniques.
Advanced e-commerce marketing strategies can help online stores stand out from competing markets.
What is E-Commerce Marketing?
E-commerce marketing is the process of promoting your online store and products through various marketing channels. Depending on what stage of the sales funnel your target audience is at, your goals may differ.
That's why it's so important to include e-commerce digital marketing techniques in your strategy:
- Build brand awareness.
- Inform consumers about your products.
- Increase traffic.
- Increase the number of potential customers.
- Convert more potential customers into loyal buyers.
Best Ecommerce Digital Marketing Techniques for More Sales in 2021
High Quality and Unique Content
There are 2 main purposes of using e-commerce digital marketing techniques in content production. The first is to inform potential customers about your products or services, and the second is to build brand awareness.
Content itself is a product, its purpose is to attract attention.
To apply unique content e-commerce digital marketing techniques:
- Think about what type of content you want to create.
- Consider your audience's needs.
- Use the language of your target market.
- Focus on user experience.
- Include images.
- Distribute your content across various channels.
There are many formats of content and digital marketing techniques that you can customize for your strategy. Some of the most common are blogs, whitepapers, ebooks, guides, charts, and press releases.
Content marketing focuses on creating and delivering consistent, relevant, interesting, helpful, value-added content to build a loyal audience. Thus, digital marketing techniques support customer interactions and direct readers to your e-commerce brand. This increases inbound traffic and lead generation with more customer acquisition on the way to the ultimate goal.
Retargeting Among The Most Effective Ecommerce Digital Marketing Techniques
Online shopping carts % 70.57 being abandoned.
While consumers may show interest in your products, there may be several reasons why they may not complete their purchase.
Retargeting is among the best e-commerce digital marketing techniques. Because it allows your potential customers to return to your store and buy the product they gave up.
Re-Marketing tracks customers who visit your website and aims to bring them back to your website. It creates digital marketing techniques that show them your ad while browsing the internet. Customers who have already shown interest in your website are more likely to buy later.
To effectively manage a retargeting campaign, make sure your ads are as specific as possible. The most successful digital marketing techniques are customized ones. Was the customer looking at a particular product? Make sure the ads shown to them are ads for that particular product and link directly to the product's page.
Personalized Emails Help You Re-impress Your Online Shoppers
Kullanıcıların %49’u beğendikleri perakende markalardan haftalık olarak promosyon e-postaları almayı tercih ediyor.
Consumers enjoy reading new content from brands they love, especially if it's personalized. Among the digital marketing techniques, especially promotional emails, special offers and discounts can lead them to buy. That's why email marketing is among the best e-commerce digital marketing techniques you can use to reach your target market.
You can also use emails to increase brand awareness. You can promote your brand and inform your audience about new products. Providing information about e-commerce software, reporting on the general e-commerce market or sharing some brand news are also among the main purposes.
To use digital marketing techniques for email marketing:
- Build an email list.
- Decide on the types of content to post.
- Include personalization.
- Use automation.
- Analyze the results.
Social Media is at the Center of Successful E-Commerce Digital Marketing Techniques
Facebook kullanıcılarının %67’si platformdaki bir likes or follows the brand.
You can interact with potential customers using the power of social media. You can generate higher website traffic by using digital marketing techniques. You can earn more conversions almost for free.
- Learn as much as possible about your audience.
- Choose the right platforms to promote your brand.
- Follow your competitors.
- Use in-platform statistics data to determine the best post times and the number of posts requested.
The most successful digital marketing examples are obtained with the viral content of brands that actively use social media.
User engagement includes likes, shares, comments, and overall engagement on your posts. These digital marketing techniques help solidify your brand in people's minds. It is also crucial for word of mouth marketing as it is so easy to share information within and between platforms.
- Yorum eklemek, daha yüksek fiyatlı ürünler için dönüşüm oranını yaklaşık %400 artırır.
- İncelemeler, satışları %18 oranında artırıyor.
- Müşterilerin %71’i, incelemeleri olduğunda bir ürünü satın alırken kendilerini daha rahat hissettiklerini söylüyor.
- Alışveriş yapanların %95’i satın almadan önce yorumları okuyor.
Influencer Marketing for E-Commerce Consulting
Influencers are people who have a large following on social media or blogs. They are popular, well-known names that are not famous but can influence the purchasing decisions of their audience. Influencer Marketing ranks first among the most used digital marketing techniques in 2021.
Far from viral celebrities, influencers have a reputation and an audience to maintain. It's important to identify the right Influencer for what you're promoting and target it with an audience that will enjoy it equally.
Product giveaways, discount codes, affiliate links, launch parties, special collections and meetups are among the e-commerce digital marketing techniques.
Up and Cross-sell with Product Recommendations
When a customer is ready to purchase a product, it's a good time to suggest they buy other related products. This is where upsell and cross sell come into play.
It's a great choice for brands that have larger or more expensive versions of the items in their shopping cart. It is the method that provides the highest income among digital marketing techniques. As customers approach the purchasing stage of the buyer journey, you can sell them larger sizes or premium versions of the product.
SMS Marketing, The Most Effective Of Digital Marketing Techniques
SMS Marketing stands for SMS, aka short message service marketing. It is a strategy that allows businesses to send messages to customers via text.
In other words, SMS Marketing simply refers to text messaging.
Businesses use digital marketing techniques to increase brand awareness. With SMS Marketing you can create text messages to potential customers to increase engagement and even drive sales. You can send an SMS with coupons or discounts for your products/services.
SMS Marketing digital marketing techniques are a cost-effective way to send bulk messages.
Affiliate Marketing That Gets Customers 'Partners': Affiliate Marketing
The concept of Affiliate Marketing is based on revenue sharing. If you have a product, you can promote another company's complementary products or services. This firm also pays you for your referrals.
E-commerce affiliate marketing adds the online element to Affiliate Marketing digital marketing techniques. An online seller earns a commission when they promote another company's products, services or website on their website.
Affiliate marketing programs differ in what counts as a conversion. This could be a website page visit, purchase or registration.
Affiliate Marketing enables businesses to increase their brand awareness. It is also a popular and cost-effective method of digital marketing techniques for them to grow their customer base.
- There are three common commission structures for Affiliate Marketing:
Purchase Based Digital Marketing Techniques: The affiliate gets paid when someone uses their code to make a purchase on the seller's website. - Traffic Based Digital Marketing Techniques: Affiliate is not interested in visitors making a purchase or other action. The company receives a commission based on the number of people it directs to its website.
- Digital Marketing Techniques Based on Customer Acquisition: The affiliate partner gets paid when their promotion helps the seller gain a new customer.
Remind Your Customers Frequently With Push Notification
Push notifications can be sent to anyone who installs the application on their device and allows receiving such notifications. These notifications are small messages or alerts. For push notification, recipients do not need to have interacted with the app or website at that time. Therefore, it is among the most extensive digital marketing techniques, especially in e-commerce channels.
Push notification digital marketing techniques are of 3 types:
- Mobile App Push Notifications
- Wearables Push Notifications
- Web Push Notifications
Businesses can send mobile push notifications to all their users, whether they're using Android or iOS.
Push notification digital marketing techniques are important for these reasons:
- You can send information about your brand to your users using your logo and strengthen your brand awareness.
- With push notification, you create a sense of urgency to trigger purchases.
- You analyze the behavior of your users and contact them at the right time. You can organize notifications by location and time zone.
- With notification digital marketing techniques, you keep your application users active and engaged.
- Push notifications help you analyze user behavior, including click-through rates and interaction times.
Use the Power of Video Among Digital Marketing Strategies in E-Commerce
Videonun tüketiciler nezdindeki popülaritesi günden güne artıyor. Dijital pazarlama teknikleri konusunda en iyi çıkış yapan girişim videodur. Video pazarlamanın tüm çevrim içi tüketici internet trafiğinin %82’sini oluşturacağı tahmin edilmektedir. Pazarlamacıların %87’si videonun web sitelerine gelen trafiği artırdığını kabul ediyor. Daha da iyisi, tüketicilerin %84’ü bir markanın videosunun onları ürünlerini satın almaya ikna ettiğini söylüyor.
Use this power for your website in your digital marketing techniques strategy. Create videos that show you how to use your product and embed them on your product pages.
Optimize Ecommerce Site Layout and Make It Mobile-Friendly
Your website needs to be well designed in terms of UX. Make things as smooth as possible for the user, especially since human attention span is decreasing day by day. Too many steps or complicated checkout process will result in cart abandonment. Fewer returning visitors reduce your sales. This causes all your digital marketing techniques efforts to be wasted.
After launching or redesigning your ecommerce site, it's important to test your website's layout, colors, language, and placement of conversion elements. Make sure your referrals are very simple as when customers visit your website they tend to buy your products.
You can also use mobile digital marketing techniques to specifically target mobile users. One of the most popular marketing trends is geotargeting, which advertises to mobile users based on their location. This technique provides an incentive to reach and sell to customers within a distance of your business.
Ecommerce SEO Helps Expand and Reach Your Market
Tüketicilerin %87’si artık ürünler için searching online.
Among the e-commerce digital marketing techniques to increase your sales, the most important is to optimize your website and products for search engines.
Your online store and products need to be visible. In order for them to appear in the SERPs when users perform certain searches, you must optimize them exactly for keywords.
Make sure each of your product pages includes:
- A unique title tag and attractive meta description that keeps searchers clicking on your result
- Multiple product images with alt text, each containing the target keyword
- A keyword-rich product description
- Digital marketing techniques and a keyword-rich URL
- Product schema to increase your visibility in Google search with price, availability and rating information
- Product information in search results
SEO is organic, which means that there are no costs that are often directly directed towards producing results. It aims to drive traffic to your business. It picks out the best targets for you to have both high quality and high volume of clicks. Therefore, it is useful to prioritize SEO when using digital marketing techniques.
Leverage the Whole Universe of Google Advertising
With a strategic PPC e-commerce approach, you can earn top positions on Google when customers search for the products you sell.
Search Engine Marketing, commonly known as SEM, deals with advertising your presence online.
While SEM is among the paid digital marketing techniques, it is especially important for the reach of new businesses that want to increase sales quickly. SEM ensures that your PPC ads are displayed on search engines at the right place and at the right time. It makes your brand stand out when users actively seek information or help.
Paid search is just one element of Google's extensive ad network. Digital marketing techniques in this field are extremely diverse. There are also Google Display Ads, which are especially powerful for remarketing campaigns. In this way, you can remind shoppers of your products while surfing the Internet.
Another favorite is Google Shopping Ads. These are not only matched to the top of the search results, but also to a photo.
If you want to keep visitors interested, all three of the digital marketing techniques need to be in good harmony and synchronization.
We are proud to convey that we have the necessary infrastructure for all the technical issues mentioned above, with our experience of more than 25 years.
We have gained deep experience in this field with the e-commerce sites we have built for large, medium and small-sized businesses for years. We are experienced in digital marketing techniques such as digital marketing automation tools, mailing strategies, competitor product analysis. We would be pleased to answer any question you may have with our expert team members. Contact us to get information about our e-commerce infrastructure, to build an e-commerce site and to generate income as soon as possible.